What is the data layer in GTM?

2021-02-20 by No Comments

What is the data layer in GTM?

Google Tag Manager functions best when deployed alongside a data layer. A data layer is a JavaScript object that is used to pass information from your website to your Tag Manager container. You can then use that information to populate variables and activate triggers in your tag configurations.

What is Click class in GTM?

Click Classes returns the value of the class attribute of the HTML element that was the target of the action. It is always a string, and in your example would return “buttons primary small” though not necessarily in that order. Click Element returns the HTML element that was the target of the action.

What is GTM domain?

A GTM domain is a DNS domain, whose name usually ends in . akadns.net. There are a number of attributes that are specified at the GTM domain level. The most important one is portal access control.

What should a GTM include?

To fulfill these objectives, creation of an effective GTM strategy should include:

  1. Identifying buyer personas.
  2. Creating a value matrix.
  3. Defining the marketing strategy.
  4. Understanding the buyer’s journey.
  5. Selecting a sales strategy.
  6. Syncing with support.
  7. Understanding where the product sits in the overall roadmap.

How do I send data to GTM?

Tag Manager

  1. In a web container, add a GA4 Configuration tag, or edit an existing one.
  2. Select Send to server container checkbox.
  3. Enter the Server Container URL into the corresponding text field.
  4. Save the tag and configure the trigger to fire on All pages trigger.
  5. Publish the container.

What is GTM tracking?

Google Tag Manager (GTM) is a free tracking tool and management platform that allows the user to add marketing tags, or snippets of code, to your website to track and collect marketing data. GTM allows users to easily implement tracking tags without modifying the code while improving the information gathering process.

How do you calculate click class?

Use the GTM preview mode to find your click class through these 5 simple steps.

  1. Step 1: Enable Click Classes & Click Elements Variables.
  2. Step 2: Create a New Click Trigger.
  3. Step 3: Enable Preview Mode in GTM.
  4. Step 4: View Click Events in Preview Mode.
  5. Step 5: Update Trigger with Click Class Variable.

How does GTM track link clicks?

  1. Step 1: Enable click variables in GTM.
  2. Step 2: Put GTM in Preview Mode.
  3. Step 3: Create your click trigger for all clicks.
  4. Step 4: Identify the unique click-related variable.
  5. Step 5: Modify the GTM click trigger to fire only for the specific link click.
  6. Step 6: Implement the GA click tracking tag.
  7. Step 7: Test the tag.

Does GTM work on subdomains?

Google Tag Manager does not care about domains or subdomains As the subtitle of this chapter has already spoiled, GTM container does not care about how many domains you use it on. If you want, you can use the same container on 5 related websites (that are hosted on different domains or subdomains).

Why do you need cross domain tracking?

We use cross-domain tracking with Google Analytics to track multiple websites into one property and to make sure that one user that travels between multiple sites is tracked as a single user.

How do I write a GTM strategy?

How to Create a Go-to-Market Strategy in 8 Steps

  1. Identify your buyer personas.
  2. Create a value matrix.
  3. Define your sales funnel.
  4. Select a sales strategy.
  5. Decide how to generate product demand.
  6. Develop a content marketing strategy.
  7. Use metrics to hone your sales process.
  8. Outline a plan for customer retention.

How to add a data attribute in GTM?

In Google Tag Manager, navigate to Variables > New > Data Layer Variable. Add your data attribute name like this: gtm.element.dataset. {attribute name in camelCase}. So data-tile-position would be entered as gtm.element.dataset.tilePosition.

What does data layer mean in Google Tag Manager?

The term data layer is used to denote the data structure used by Google Tag Manager for storing, processing and passing data between your website/blog and the tag manager. To elaborate it further, a Data Layer can feed the data into your analytics tool about your visitor.

What is the main benefit of having GTM on the site?

When skeptics ask me what is the main benefit of having GTM on the site, I always end up talking about variables. They add a level of flexibility and customization that can really make your tagging lean, efficient, performance-driven, and time-saving.

Why are event tracking attributes used in GTM?

However, they’re explicitly designed to contain data, so your developers can change site layout and design without altering the site elements that your tracking is based on.