What does rebranding mean in geography?
What does rebranding mean in geography?
AS Geography Unit 2 REBRANDING PLACES. 7. What is rebranding? Rebranding is the way or ways in which a place is re-developed and marketed so that it gains a new identity. It can then attract new investors and visitors.
Was Liverpool rebranding successful?
Liverpool’s recent rebranding (like that of other cities) has been dominated by culture (popular music, arts and sport). In addition to the nearly $4 billion invested in regeneration, the city’s economy is said to have been boosted by £800 million of additional income in 2008 alone.
What is reimaging geography?
re-imaging is changing a place from somewhere that looks bad to somewhere that looks good. regeneration is a long term process involving redevelopment. the use of social, economic and environmental action to create sustainable communities. AS Geography Unit 2 REBRANDING PLACES.
What does regeneration mean in geography?
Regeneration= long term upgrading of existing places for urban, rural, industrial and commercial areas. Designed to tackle inequalities. Place= geographical space shaped by individuals/ communities over time.
Why is rebranding needed geography?
Rebranding usually has a number of aims: Economic: to replace a ‘lost’ economic sector with a new one, creating employment and a positive multiplier. Environmental: to improve the built environment, to the point that an area is able to project a new , attractive image as a place to be, rather than a place to avoid.
What is the difference between rebranding and reimaging?
Re-imaging is the process which dissociates place from previous bad images, usually achieved through advertising campaigns. Rebranding is when a place is re-developed to gain a new identity.
Why did the port of Liverpool decline?
From the mid-twentieth century, Liverpool’s docks and traditional manufacturing industries went into sharp decline, with the advent of containerisation making the city’s docks obsolete. The unemployment rate in Liverpool rose to one of the highest in the UK. The city was the European Capital of Culture for 2008.
When was Liverpool rebranded?
As a result there were levels of crime and vandalism and economic and social deprivation. How was it rebranded? into a toast attraction in 1988.
What does reimaging mean?
transitive verb. 1 : to create a new image of (someone or something): such as. a : to form a new mental picture of (someone or something) reimage oneself in a more positive light.
Why is regeneration needed geography?
By regenerating an area, business opportunities arise which improve social facilities and overall quality of life and wellbeing. inequalities. Gated communities, ‘sink estates’, commuter villages and declining rural settlements are high priority areas.
Why does regeneration happen geography?
Urban regeneration happens when an urban area is upgraded. The aim is to improve both the economic and social spaces within a city. This usually takes place when areas of dereliction, pollution or brown-field spaces are restored or the area is used for new purposes.
Why are areas rebranded?
Is it common for a rebrand to fail?
A rebranding fail is more common than you might think. In fact, “ bad rebrands ” happen all the time. When a rebrand it is done right, the company will see an increase in sales from new and existing customers, while failed rebranding attempts lead to the complete opposite. Consistent presentation of a brand has seen to increase revenue by 33%.
Why do some deprived areas need to rebrand?
A high deprivation score (or index) may mean that places need to rebrand. Health may also be linked to deprivation and the need to rebrand. The IMD for London , 2004. deprived wards concentrated north and east of the Thames, the area of Docklands and around the new 2012 Olympics
What are the strategies for rebranding a place?
The strategies for rebranding Birmingham has created a brand based on a number of flagship buildings, as well as food. Rebranding may involve re-imaging, re-imagining, and redevelopment. Places need to refresh their identities, as well as attract new investment and encourage physical, economic and social renewal Rebranding – the options
Why are so many logo rebrands go wrong?
Some fail miserably.This usually happens because the rebranding process was not done right. Logo design process gets especially complicated when company has something to lose. There is a lot of risk associated with rebranding a business due to the the equity the company built over time.